The 4th GBA Tourism Research Alliance Forum was successfully held on 5 November 2021

IFTM hosted on Friday (5 November) the 4th Greater Bay Area Tourism Research Alliance Forum. The event, with the main theme as “Effective Governance & Coordination for Post-COVID Greater Bay Area Tourism”, brought together scholars, government officials and professionals from the Guangdong-Hong Kong-Macao Greater Bay Area and further afield, to discuss the latest tourism research covering the city cluster.

During the event, IFTM and the China Tourism Academy announced the signing of a partnership to boost strategic cooperation and sharing of knowledge. The memorandum of cooperation envisions joint development of tourism research, collaboration in hosting conferences and seminars, and the promotion of personnel exchanges.

The 4th Greater Bay Area Tourism Research Alliance Forum took place at the Conference Room of IFTM’s recently refurbished Educational Hotel Pousada de Mong-Há. The event was held in hybrid format, with some speakers on-site, while others made their presentations via live video streaming. Participants were able to attend the Forum either in person or online.

Keynote speakers at the Forum included the President of the China Tourism Academy Prof. Dai Bin, and Prof. Bob McKercher from the University of Queensland in Australia, who is also Chairman of the Board of the International Academy for the Study of Tourism. MGTO’s Deputy Director Mr. Ricky Hoi Io Meng gave a welcome speech while IFTM’s President Dr. Fanny Vong Chuk Kwan delivered a closing speech.

Several IFTM academics had their latest research featured at the 4th Greater Bay Area Tourism Research Alliance Forum. Scholars Dr. Penny Wan Yim King, Dr. Li Xiangping and Dr. Virginia Lau Meng Chan formed a partnership to produce 2 presentations for the event. One discussed the role of public-private cooperation in Macao’s post-COVID-19 tourism recovery; and the other proposed the development of a tourism-focused satisfaction index for the Greater Bay Area. In addition, IFTM’s Dr. Cindia Lam Ching Chi and Prof. Zhao Ying from Sun Yat-sen University in Guangdong Province presented their research project “Tourists’ decision making in movement behaviours within the Greater Bay Area – A time budget perspective”.

The 4th Greater Bay Area Tourism Research Alliance Forum was organised by IFTM, and supported by the School of Tourism Management at Sun Yat-sen University and the School of Hotel and Tourism Management at Hong Kong Polytechnic University. The 3 higher education institutions established in November 2018 the Greater Bay Area Tourism Research Alliance with an aim to conduct joint research and contribute to the development of tourism in the region, providing support to local policymaking efforts.

More about the Forum:

https://itrc.iftm.edu.mo/news-items/gbaforum2021

The 4th Greater Bay Area Tourism Research Alliance Forum

The 4th Greater Bay Area Tourism Research Alliance Forum is organised by IFTM and supported by the School of Tourism Management of Sun Yat-sen University and the School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University. The forum will be held both offline and online on Friday, 5th November 2021.

Invited speakers will share the latest tourism research undertaken by Greater Bay Area universities on “Effective governance & coordination for post-COVID Greater Bay Area tourism” and other topics.

Forum host and keynote speakers

Dr. YANG jingjing, IFTM

Associate editor (China),

Tourism Management

Professor DAI Bin

President,

China Tourism Academy

Professor Bob MCKERCHER

Professor in Tourism,

University of Queensland

Session Moderators

Professor Honggang XU

Dean, School of Tourism Management

Sun Yat-Sen University

Professor Haiyan SONG

Associate Dean and Chair Professor

School of Hotel and Tourism Management

Hong Kong Polytechnic University

Panel speakers

Dr. LAM Ching-Chi (Cindia), IFTM

Dr. Virginia LAU Meng Chan,

IFTM

Dr. Xiangping LI,

IFTM

Professor Jie LI,

Sun Yat-Sen University

Dr. Jinah PARK,

Hong Kong Polytechnic University

Dr. Penny WAN Yim King,

IFTM

Dr. Alina ZHANG,

Hong Kong Polytechnic University

Professor Ying ZHAO,

Sun Yat-Sen University

Registration

(a) Attend online via live streaming

Attendees will be given a unique access link to attend the whole day Forum and participate or ask questions via chat.

Fee: Free of charge

(b) Attend in person at the Forum venue

Attendees will have a chance to interact closely and network with Forum speakers and other attendees consisting of industry executives, professionals, community members, and scholars.

Fee: MOP130 (includes am and pm refreshments)

(c) Attend in person + enjoy a set lunch at IFTM’s award-winning and Michelin-recognized Education Restaurant

Onsite and live attendees will not only be able to attend the Forum and network with speakers and other attendees at leisure. They can do so over a delightful meal in one of Macao's remarkable culinary attractions.

Fee: MOP300 (includes am and pm refreshments and a lunch set)

Please click on the e-flyer below for introduction of the Forum and speakers, preliminary programme, and further details. If it is not shown probably, please download the PDF version here.

Register - Effective Governance for GBA by Wendy Tang

For inquiries, please email Ms. Wendy Tang or Ms. Janice Leong at itrc@iftm.edu.mo.

Smart Tourism in the Greater Bay Area Forum

The Smart Tourism in the Greater Bay Area Forum is organised by the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in collaboration with the Hospitality and Tourism Research Centre of the SHTM, School of Tourism Management of Sun Yat-sen University and Macao Institute for Tourism Studies.

The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) comprises the Hong Kong Special Administrative Region (SAR) and the Macao SAR, alongside nine municipalities in Guangdong Province. Spillovers between member cities are becoming more important as the region’s development is constantly growing. Smart tourism, which fuses tourism with technology, is subjected to further exploration and research within the area.

Held both offline and online, the forum serves as a bridge connecting research and practice in smart tourism development within the GBA. It provides a platform on which researchers and practitioners can share and exchange experiences and development strategies relating to smart tourism, aiming to enhance technology and knowledge spillovers across borders in the GBA.

The forum covers a wide range of topics, including:

• Emerging Issues in the GBA Tourism

• Information and Technology Development and Smart Tourism in GBA

• Big Data and Its Ecosystem

• Innovation and Entrepreneurship

• Artificial Intelligent

• Immersive Technologies (AR/VR)

• Cross-border Regional Tourism Planning and Development

Registration is now open and take advantage of the early-bird rate until 30 April 2021.

Register NOW!

For list of speakers and panelists, as well as forum programme and other details, please visit: https://www.smarttourismgba.com/

Results of a Joint GBA-Related Research 大灣區相關的聯合研究結果

Foundations for Developing a Destination Brand for the Greater Bay Area

發展粵港澳大灣區目的地品牌的基礎

With a big group of participants’ support and participation at the Greater Bay Area Forum for Collaborative Tourism Research held on 8th May 2018, opinions as to what issues and challenges were most pressing and important for research to address were shared. This had led to Macao Institute for Tourism Studies undertaking the joint research study on Destination Image of the Guangdong-Hong Kong-Macao Greater Bay Area together with Sun Yat-Sen University, School of Tourism and Management, and the Hong Kong Polytechnic University SHTM. The related study “Foundations for Developing a Destination Brand for the Greater Bay Area” was presented and shared at different academic and policy-address events with the industries during 2018-2020, including the followings:

·       “The 3rd Annual Conference of the International Place Brand Association" hosted by the 6th International Conference on Destination Branding and Marketing （7 December 2018）

·       Sun Yat-Sen University, School of Tourism and Management Academic Salon（10 December 2018）

·       “Guangzhou Huadu Tourism Investment Promotion Conference and ‘New Cultural Tourism Landmark, See Huadu in Bay Area’ Tourism Development Forum＂ (19 December 2018)

·       The Department of Culture and Tourism of Province（8 August 2019）

·       Tourism Administration of Guangzhou Municipality （9 September 2019）

·       Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN（31 October 2019）

·       Shenzhen Municipal Bureau of Culture, Tourism, Sports, Radio and Television（24 June 2020）

·       “Tourism Tribune China Tourism Research Annual Conference 2020＂（6 November 2020）

The result of this year-long joint research can be downloaded via the following links.

Result and journal publication 

Chinese PPT

English PPT

Published article

About the Forum

GBA Forum for Collaborative Tourism Research

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全賴一眾參與者的支持和出席於2018年5月8日舉辦的大灣區旅遊研究合作論壇，就研究上最迫切重要的問題和挑戰發表了意見，澳門旅遊學院與中山大學旅遊學院、香港理工大學酒店及旅遊業管理學院聯合開展了粵港澳大灣區城市旅遊形象調研，相關研究成果＂發展粵港澳大灣區目的地品牌的基礎＂於2018至2020年間在不同的學術及政策會議上與各界分享研究成果，當中包括：

·       “第三屆國際地方品牌協會年會暨第六屆旅遊目的地品牌及市場發展國際會議＂（2018年12月7日）

·       中山大學旅遊學院學術沙龍（2018年12月10日）

·       “廣州市花都旅遊招商推介會暨‘文旅新地標、灣區看花都＇旅遊發展論壇＂ (2018年12月19日)

·       廣東省文化和旅遊廳（2019年8月8日）

·       廣州市文化廣電旅遊局（2019年9月9日）

·       粵港澳暨東盟旅遊研究與人才培養論壇（2019年10月31日）

·       深圳市文化廣電旅遊體育局（2020年6月24日）

·       “2020《旅遊學刊》中國旅遊研究年會＂（2020年11月6日）

請點擊下列連結下載參閱這項為期一年的聯合研究結果。

結果和學術文章

中文PPT簡報

英文PPT簡報

學術文章

關於論壇

發展粵港澳大灣區目的地品牌的基礎

Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN (31 Oct -1 Nov 2019)

Hosted by the School of Tourism Management, Sun Yat-sen University, China and coorganised by Macao Institute for Tourism Studies and School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong, the “Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN” was successfully held on 31 Oct to 1 Nov 2019, in Sun Yat-sen University, Guangzhou. 

The Forum invited scholars from universities and tourism institutions in Guangdong, Hong Kong, Macao and ASEAN countries and had attracted 120 participants. A discussion and communication focusing on the “Tourism Research and Education” was carried out to find out key issues and solutions. Through this platform, a good tourism academic sharing and long-term cooperation could be established between Guangdong, Hong Kong and Macao, as well as between China and ASEAN countries.

Themes of the Forum included higher education and talent development of tourism in Guangdong-Hong Kong-Macao Greater Bay Area; development of Urban Tourism in Guangdong-Hong Kong-Macao Greater Bay Area; joint training of cross-cultural tourism talents between China and association of Southeast Asian Nations ASEAN); tourism research communication and cooperation between China and ASEAN.

President Dr. Fanny Vong presented her keynote speech on “Macao-Guangzhou collaboration in Talent Development for Tourism” and Prof. John Ap delivered his keynote presentation about “Tourism Education& Research in Macao: Some Perspectives & Observations”. Prof. Leonardo A. N. Dioko shared the results of a year-long research by IFTM, SYSU, and HKPU “Foundations for developing a destination brand for the Greater Bay Area” together with Prof. Guojun Zeng and Mr. Mingyang Zhu from SYSU as well as Dr. Ksenia Kirillova from HKPU.

IFTM faculty also shared their joint research findings at the Forum:

• Prof. John Ap and Dr. Jose But presented “Local Community Perceptions of Tourism Development in Macao”

• Dr. Shanshan Qi, Mr. Don Wu presented “Smart Tourism Development in Guangdong-Hong Kong- Macao Greater Bay Area”

• Mr. Wilson Hong presented “An Eye-Tracking Study of Exoticism in Intra-national Destinations in the Greater Bay Area of China”

Dr. Eve Ren, as representative of IFTM, also joined the forum and attended the “Guangdong Tourism Management Teaching Committee Meeting” which was held during the above-mentioned forum.

IFT, SYS and HKPU organised the GBA Collaborative Tourism Research Forum

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On 8 May, Macao’s Institute for Tourism Studies’ Tourism Research Centre (ITRC), the School of Tourism Management, Sun Yat-Sen University (SYS), and the School of Hotel and Tourism Management, Hong Kong Polytechnic University (HKPU) jointly organised The Greater Bay Area Collaborative Tourism Research Forum. The Forum was unique because of its working and interactive

format with the audience, which was designed for the purpose of defining a collaborative research agenda for tourism stakeholders in the Greater Bay Area. The Forum provided an opportunity for hospitality and tourism policymakers, industry executives, and researchers in the Greater Bay Area to discuss, identify and prioritise future joint research needed to address the myriad challenges and opportunities regarding the long-term tourism development of the Greater Bay Area.  

The Forum was comprised of two sessions. The first consisted of short statements delivered by the three Co-Chairs of the Forum, wherein they broadly outlined some key issues, trends, developments, and rationales for cooperation. The Co-Chairs of the Forum included Professor Jigang Bao, Dean of the School of Tourism and Management, Sun Yat-Sen University, Professor Haiyan Song, Associate Dean and Chair Professor of the School of Hotel and Tourism Management, Hong Kong Polytechnic, and Dr. Fanny Vong, President of IFT.

The second session consisted of participants being broken down into several smaller groups during which they held intense and interactive discussions and shared their opinions as to what issues, problems, and challenges were most pressing and important for research to address.

A total of 110 participants registered for the event, including representatives from HKP, SYS, and IFT, as well as other higher educational institutions in the GBA. Other participants included community members from across the GBA policy-makers, government officials, industry executives, and members of various community interest groups, think-tanks and private associations.

The event photos have been uploaded to the Forum's webpage, please feel free to view and download. 

5月8日，旅遊學院旅遊業研究暨科研中心與中山大學旅遊學院及香港理工大學酒店及旅遊業管理學院合辦大灣區旅遊研究合作論壇。是次論壇的獨特之處在於其與參與者的工作性和互動性，來為大灣區旅遊利益相關者合作研究制定研究議程。 論壇為大灣區的酒店和旅遊政策制定者合作研究、行業主管和研究人員提供了一個很好的機會去探討大灣區在長期旅遊發展中面臨的挑戰和機遇，並辨識未來聯合旅遊研究優先課題的議程。

是次論壇有兩個部分，首先是由論壇的三位聯席主持發表簡述，他們廣泛地概述了一些關鍵問題、趨勢、發展和合作原因。 論壇聯席主持包括中山大學旅遊學院院長保繼剛教授、香港理工大學酒店及旅遊業管理學院副院長及講座教授宋海岩教授及旅遊學院院長黃竹君博士。

第二部分參與者分成幾個小組來進行激烈而互動的討論，並對於研究定立出問題及討論最緊迫重要的挑戰。

約有110名人士登記參與論壇，當中包括香港理工大學、中山大學及旅遊學院的代表和大灣區其他的高等院教學者和研究人員，另外更包括來自大灣區各地的政策制訂者、政府官員、社區持分者、智囊團和社團等多個代表。

會議論文集和活動相片己上載至論壇網頁，歡迎閱讀。

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