The second International Conference on Tourism and Retail Service Management (TRMC 2019) with theme: New Challenges and Opportunities in Tourism and Retail Services was held on 27-28 October 2019 in Tianjin, China. The TRMC 2019 was hosted by the College of Tourism and Service Management, Nankai University, China and co-ogranised by the IFTM and the College of Hospitality, Retail and Sport Management of the University of South Carolina, United States. The conference has attracted more than 150 experts and professionals, scholars and industry members from tourism and retail service management to attend.
Prof. Leonardo A. N. Dioko was one of the keynote speakers and he delivered welcome speech on “The Strategic Use of Color in Retail Branding—Avenues for Research”. Faculty also shared their research findings in the parallel sessions:
Dr. Catherine Li presented “Perceptions and Preferences of Generation Z on Organizational Culture of High-end Hotels in Macau”
Dr. Eve Ren presented “Luxury Shopping Abroad: What do the Chinese tourists look for? “
Dr. Fernando Lourenco presented “What is important for retail education? Views from retail experts from Macao”
Dr. Sandeep Basnyat presented “Where is domestic tourism heading in Nepal?”
Dr. Jenny Guan presented “Breakthrough the Bottleneck of Sustainable Development: Religious and Cultural Tourism in Macao” and “Towards an Understanding of Smart Tourism in Macau”
Prof. Leonardo A. N. Dioko presented “The influence of weather on visitor spending in Macao”
Prof. Wilco Chan presented “Toward the Gourmet Food Truck under Outline Development Plan of the Greater Bay Area”
Dr. Laurie Baker-Malungu presented “Cultural Intelligence (CQ): An Essential Component of Talent Retention in Hospitality”
Since the first TRMC held in 2018, it has received strong support and extensive attention from experts, scholars and industry professionals in the world of institutions, tourism and retail services, and has become an international event in the field of tourism and retail services. The next TRMC will be held in Malaysia, Kuala Lumpur, to be hosted by Sunway College.
